Lock in licences and approvals.
FSSAI, factory, storage, import, and wholesale licences, product approvals, renewals, and compliance systems calibrated to product velocity.
FSSAI & food safety
Labelling & packaging
Consumer protection & advertising
FDI & cross-border trade
Sustainability & ESG
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Sector Dynamics
Legal Imperative
India’s farm-to-fork value chain is being rewired by climate volatility, precision agritech, and fast-moving consumption cues. Brands must synchronise FSSAI rule updates, sustainability reporting, and procurement traceability while orchestrating cold-chain partners and export compliance. Investor diligence now interrogates soil-to-shelf data integrity, vendor ESG credentials, and consumer protection guardrails. Without anticipatory licence renewals, labelling version control, and recall-ready contracts, growth initiatives stall. We bring metrology rigour, digital evidence frameworks, and crisis playbooks that let CXOs translate regulatory flux into trusted market leadership.
CELA & Industry
CELA & Harvest Velocity
We blend regulatory mastery with board-level commercial judgement. Whether you are scaling D2C, entering new categories, building allied agribusiness ventures, or negotiating cross-border sourcing, we orchestrate licences, packaging governance, supply-chain resilience, and investor-grade documentation so that compliance accelerates rather than slows down growth.
Our Core Capabilities
How CELA Helps Agriculture, Food & FMCG/CPG Companies
Rapid cycles. Tight regulation. Success depends on clean licences, compliant packs, resilient contracts, and incident-ready ops.
Make labels and packs compliant.
Legal Metrology and FSSAI-ready artwork with multilingual claims, shelf-life, allergens, sustainability symbols, and structured change-control.
De-risk manufacturing and supply.
Co-manufacturing, tolling, and sourcing contracts embedding QC SLAs, recipe IP, cold-chain duties, spoilage allocation, and recall governance.
Optimise trade and e-commerce.
Distributor, modern trade, q-commerce, and marketplace playbooks with pricing guardrails, audit rights, data access, and returns SLAs.
Protect brand, consumers, and data.
Claims substantiation files, ASCI and Consumer Protection compliance, influencer contracts, takedowns, and DPDP-readiness for D2C and loyalty stacks.
Unlock capital and expansion.
FDI, JV, and M&A structuring, franchise formats, FEMA and RBI compliance, and cross-border supply strategies for rapid scale.
With fluency across FSSAI, Legal Metrology, Consumer Protection, DPDP, FEMA, competition, and environment law, we deliver faster launches, cleaner audits, and steadier growth.
Industry Focus
Services for Agriculture, Food & FMCG/CPG:
Regulatory Stewardship
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Corporate Advisory & Governance
Board-ready compliance covering FSSAI, Legal Metrology, packaging, product recall readiness, distributor governance, and ESG disclosure.
Growth Transactions
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M&A & Joint Ventures
Buyouts of brands and plants, slump sales, co-manufacturing JVs, and merger control navigation for category consolidation.
Capital Architecture
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Banking, Credit & Venture Debt
Inventory-backed lines, dealer financing, NBFC partnerships, and covenant packs tuned to seasonal demand and perishability.
Market Discipline
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Competition & Antitrust
Pricing and scheme guardrails, exclusivity and parity controls, dawn-raid readiness, and CCI filings for strategic combinations.
Trust & Resilience
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Data Protection, Privacy & Cyber
DPDP readiness for loyalty and adtech stacks, consent UX, vendor DPAs for co-packers/3PLs, and breach drills aligned to product recall.
Global Pathways
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Cross-Border Structuring & FDI
Inbound FDI for brands and inputs, royalty and franchise models, import-export controls, and ODI for sourcing hubs and allied ventures.
Client Impact Spotlight
Our Clients’ Success in Agriculture, Food & FMCG/CPG
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Orchestrate every node of the food value chain.
Build agribusiness resilience by connecting digital retail, cold-chain logistics, and energy transition programmes to your core compliance engine.
Food systems intelligence from seed to shelf
Dive into our cross-functional agriculture & FMCG insights that fuse regulatory innovation with capital readiness.