Marketplace governance.
Seller onboarding, cataloguing, returns, penalties, and service levels tuned to Consumer Protection (E-Commerce) Rules and competition guidelines.
Marketplace operations
Consumer protection
Payments & fintech stack
Loyalty & data privacy
Omnichannel expansion
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Sector Dynamics
Legal Imperative
Omnichannel retail now blends marketplaces, dark stores, social commerce, and loyalty ecosystems where data flows faster than regulation. Scale leaders must hardwire DPDP consent stacks, state GST positions, and advertising disclosures while defending against counterfeit takedowns and flash-sale scrutiny. Inventory financing and BNPL alliances demand resilient contracts that balance chargeback risk with consumer protection duties. When packaging norms, influencer codes, or marketplace policies shift overnight, launch calendars derail. We choreograph agile compliance sprints, clean data rooms, and supplier scorecards so growth remains defensible at board and regulator tables.
CELA & Industry
CELA & Commerce Orchestrators
We architect operating models that align technology, logistics, and consumer journeys with legal guardrails. From marketplace agreements and exclusivity guardrails to loyalty programme privacy and performance marketing compliance, we enable teams to launch fast while avoiding disruption.
Our Core Capabilities
How CELA Supports Ecommerce, Retail & D2C Leaders
Customer experience, compliance, and commercial discipline woven into one stack.
Consent-first data practices.
DPDP and IT Act programmes covering consent UX, loyalty stacks, analytics vendors, ad-tech platforms, and cross-border data transfers.
Payments and settlement resilience.
Payment aggregator agreements, RBI compliance, escrow structures, chargeback management, and BNPL partnerships with fintech allies.
Brand storytelling that complies.
Advertising Standards Council guardrails, influencer contracts, comparative claims, Greenwashing mitigation, and legal review cadences.
Logistics and last-mile clarity.
3PL, hyperlocal, and dark store agreements covering SLAs, data access, cash handling, loss allocation, and reverse logistics.
Growth capital and M&A ready.
Equity, debt, and structured capital, roll-ups, brand acquisitions, stock swaps, and global expansion frameworks under FEMA and FDI norms.
From discovery to doorstep, we ensure your growth engine meets India’s consumer, data, and trade requirements with precision.
Industry Focus
Services for Ecommerce, Retail & D2C Teams:
Platform Discipline
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Ecommerce & Marketplace Operations
Build compliant seller policies, escalation ladders, algorithm disclosures, and audit-ready governance for multi-category platforms.
Consumer Trust
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Customer Experience & CX Governance
Design returns, refunds, cancellation, and grievance frameworks that pass regulator scrutiny and delight customers.
Fintech Stack
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Payments, Wallets & BNPL
Structure aggregator, wallet, and BNPL relationships with KYC, chargeback, and settlement clarity plus RBI-aligned documentation.
Experience Design
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Retail & Store Rollouts
Lease, franchise, and shop-in-shop templates, experiential store compliance, and omnichannel fulfilment policies.
Data Guardrails
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Privacy, Loyalty & Adtech
DPDP notices, consent orchestration, CDP integrations, martech vendor contracts, and breach playbooks.
Capital Strategy
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M&A, Roll-ups & Cross-Border
D2C aggregators, brand acquisitions, overseas listings, FEMA approvals, and import-export compliance for global scale.
Client Impact Spotlight
Our Clients’ Success in Agriculture, Food & FMCG/CPG
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Synchronise commerce, capital, and supply ecosystems.
Expand your omnichannel engine with insight from venture velocity, fintech compliance, and resilient logistics partners.
Omnichannel intelligence for founders & CXOs
Explore retail transformation narratives that blend consent-first marketing, marketplace governance, and fulfilment agility.