Secure rights & IP.
Content licensing, format deals, music and publishing rights, image rights, and piracy enforcement strategies.
IP & content rights
Talent & influencer deals
Sports governance
Gaming regulation & payments
Brand & sponsorship
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Sector Dynamics
Legal Imperative
Media, sports, and gaming ventures now stream across platforms, federations, and metaverse touchpoints under unprecedented regulatory gaze. Content standards, betting restrictions, influencer disclosures, and data localisation rules are reshaping monetisation models in real time. Investors interrogate IP provenance, talent contracts, and brand safety governance before underwriting expansion. A misstep in rights licensing, age-gating, or adtech consent can trigger penalties and reputational backlash overnight. We orchestrate cross-border clearances, compliance command centres, and crisis choreography that empower creatives to innovate while staying firmly within the legal guardrails.
CELA & Industry
CELA & Storyline Guardians
We advise studios, streamers, OTT platforms, leagues, esports teams, live event operators, and gaming startups. From rights acquisition to platform governance and brand partnerships, we safeguard commercial upside while managing regulatory risk.
Our Core Capabilities
How CELA Supports Media, Sports & Gaming
Rights, reputation, and revenue structured with precision.
Talent, athlete & influencer relations.
Talent agreements, collective bargaining, influencer disclosures, morality clauses, and welfare governance.
Platform & distribution compliance.
OTT and broadcast regulation, self-regulation codes, censorship, age gating, and localisation controls.
Sports integrity & governance.
League constitutions, franchise agreements, anti-doping, safeguarding, venue operations, and dispute resolution.
Gaming regulation & payments.
Skill vs. chance assessments, state licences, payments compliance, responsible gaming programmes, and KYC systems.
Brand partnerships & monetisation.
Sponsorship, merchandising, experiential activations, ad sales, and cross-border brand collaborations.
We help creative businesses scale with rights-secure, regulator-ready, and fan-first experiences.
Industry Focus
Services for Media, Sports, Entertainment & Gaming:
Rights & IP
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Content & Format Acquisition
Negotiate and paper format options, production deals, sync rights, and global distribution with watertight IP protection.
Talent & Teams
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Artist, Athlete & Influencer Contracts
Craft bespoke agreements, compliance with influencer guidelines, welfare policies, and remuneration structures.
Platform Governance
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OTT, Broadcast & Digital Compliance
Implement content classification, consumer policies, grievance redressal, and data privacy controls for platforms.
Sports & Events
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Leagues, Franchises & Venues
Set up leagues, manage franchise relationships, venue licensing, safety protocols, and dispute processes.
Interactive
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Gaming & Esports Regulation
Navigate skill-gaming laws, payment gateways, tournament rules, anti-cheat measures, and community safety standards.
Commercialisation
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Brand, Sponsorship & Merchandising
Design multichannel sponsorships, IP licensing, merchandise, and live experiences backed by enforceable commercial rights.
Client Impact Spotlight
Our Clients’ Success in Agriculture, Food & FMCG/CPG
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Blend creative economies with commerce, fintech, and SaaS ecosystems.
Translate fandom into durable revenue by harmonising storytelling, monetisation infrastructure, and trusted payment rails.
Playbooks for immersive audience growth
Discover how rights owners, leagues, and gaming studios commercialise IP while safeguarding audiences and creators.